Earth Saakhya came into existence, with a mission to contribute to the restoration of the environment, our habitat and the precious lives of the creatures in it. Through our continued and dedicated efforts, we intend to produce and encourage masses to switch to environment and animal friendly products to create a better tomorrow. Earth Saakhya is an amalgamation of two words from two different languages, English and Hindi. The word “Saakhya” means friends, and it perfectly describes our relationship with our planet.
We really are the friends of Earth, always looking out and working towards contributing to building a better tomorrow.
We intend to help fashion and lifestyle transcend the mainstream to make it environment-friendly.
Every year billions of animals are killed brutally for producing leather. Herein, making these animals live under constant fear of death and slaughter. Due to the skyrocketing demands of animal-based leather, the annihilation of a co-existing species is made rampant.
These innocent living beings are stashed inside a truck and transported to the slaughterhouse just to fulfil our ever-rising insatiable demands. Not even half of them can survive the transit itself, the raging feeling of betrayal surfaces in these animals’ body language. Inhuman treatment of animals needs to be changed as no living being deserves to die a death that arises due to the selfishness of the other.
We work towards restoring the belief that harmless, animal-friendly fashion and utility accessories can look and feel just as magnificent as those made with animal skin. Our materials are sourced from natural means, and no animals are harmed to suffice your needs. What is even fashion if it compromises the lives of millions of animals and endangered species? This is why we use plants, fruits, and other environment-friendly materials to create your everyday accessories that are ethically made and offer sustainability and premium comfort.
We believe that being responsible for the environment should be up on our priority list, for it is high time now. Much damage has already been done due to our insensitive consumption, but there is still time to get things back to normal. The leather industry is one of the most polluted industries in the world that harms a substantial amount of living beings.
Studies suggest that slaughter houses contribute significantly to the ever-rising Global Warming. The leather tanneries near water bodies cause extreme damage and pollution to them, taking a serious toll on marine life.
 These tanneries discharge toxic chemicals and sludges into these water bodies, damaging and suffocating marine creatures to death and substantially degrading the quality of the environment.
 Except for these direct and apparent damages that leather production has on our environment, there is more to note when we look close enough. The lands and the natural habitat of millions of species are often cleared off so that animal agriculture could continue to take place. It is known that nearly seventy per cent of the Amazon Rainforest has been deforested only to propagate and encourage animal agriculture for their ultimate consumption to make leather products. This not only snatches away the homes of millions of animals but also drives climate change and global warming. This large-scale deforestation is responsible for generating greenhouse gases which further degrade the environment and ecosystems of many living beings.
 A lesser-known fact is that the use of some alternatives to animal leather is also very harmful as they use unsustainable products that take about 300-400 years to degrade and are often consumed by animals, leading to their unfortunate deaths.
 However, the effort to bring about a change has to be unanimous and collective; every little effort or initiative towards changing the environment for good is a significant step to start with.
 We believe that the young generation, or the Gen-Z as you’d call them, are inclined towards the idea of conscious consumption of our natural resources and encouraging sustainability. This generation has the potential to revolutionize the current consumption structure in the world and we are trying to catalyze the process through EARTH SAAKHYA. We, as a brand, are constantly pushing our boundaries to create an environment where each living being lives without fear and injustice that serves people’s selfish purposes. The single agenda of starting this venture was to give a safe space to the voiceless animals and to produce mindfully, ensuring that our surroundings remain unaffected due to our production habits.
 Our core practices of conscious consumption and responsible production enable us to restore the health of our environment. We use recycled resources in our products, make use of plant and fruit-based leather and fabric and ensure safe, responsible discharge of waste, and everything that prioritizes the health of our surroundings to take care of humans, wildlife, and the environment at large.
We want to introduce kindness with freshness and compassion as the brand sentiment. You don’t have to give up on style, animals don’t have to give up on their lives and the environment does not suffer. We value every life that is here on this Earth, but we also realize your desire to look your best. So, we craft “all things beautiful” with our artisans who leave no stone unturned to make your accessories, works of art.
With an eye for detail, our artists have honed their craft for years now, ensuring that whatever passes through their hands to the customer is a prototype of style and elegance.
We want to cultivate the idea that high-end products could be made even with environmental-friendly and cruelty-free options. All that is required from both ends is just some compassion and kindness towards other living being’s lives and we could positively impact the environment in the long run.